Meet the Digital Pet ID that's as smart as it is stylish.
Digital Pet ID

Fetch™ is more than a tag — it's identity.

More than a Microchip

Lifekey Tap technology turns the traditional dog tag into a smart pet ID that can store your pet's contact information, health data, and notify you when it's scanned. Think of it like a microchip that anyone with a smartphone can access (not just a vet). And, unlike those embedded microchips, Fetch isn't invasive -- it's safe, quiet, and provides new peace of mind to you and your favorite pet! 🐶

No Bluetooth

Better than Bluetooth

Unlike Bluetooth trackers, Fetch works anywhere, not just within 200ft of your phone. There are no batteries to charge and nothing dangerous inside (like a battery) that your dog could ingest! Best part?! There's no app needed when someone finds your pet! 🙌

How it Works


Simply hold your smartphone on the smart tag to unlock important information. There is no app required. Fetch uses the same technology we use to pay with our phones.


When your pet's smart tag is scanned, you're contact information is shared and you'll be notified instantly of their GPS location so you can fetch them.


Fetch™ makes it possible for someone who finds your pet to easily reach you and share your pet's location from anywhere on the map.


What can Fetch do?

• Provide owner contact details
• Give access to preferred vet in an emergency
• Store important info like vaccination records or pet insurance
• Instant notification with GPS location when tapped
• And, we're adding more functionality all the time!

Is this a dog tracker?
No. Fetch is a smart, digital ID tag. When someone finds your lost pet and taps on the tag, you'll receive a notification on your phone with the GPS location of your pet.

Does it need to be charged?
Nope. Fetch harnesses its energy from a smartphone when it is tapped. You'll never have to replace batteries or recharge!

What about QR codes?

QR codes work for menus, not for playful pups. It's an older technology that relies on printing or paint and can easily degrade from tags over time. To scan, you'll need to hold steady and likely be required to enter long ID numbers and PINs to make them work (since they're not individually serialized). Lastly, we polled our canine focus groups and they don't think they're very flattering either. 🐾

What about Bluetooth?
We looked into Bluetooth technology when we created Fetch, but decided against it for several reasons. The biggest problem had to do with range. Once your pet was down the block away from your phone it was useless. Not to mention, the technology does not work like people expect it to — a dot moving around a map on your phone representing your pet). Lastly, charging and/or replacing batteries was a giant hassle, especially when it comes to pets.

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